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Wednesday, November 7, 2018

How to REALLY Make Money with Sponsored Posts (2018 Update with Resources)


This is an October 2018 update of a post published in January 2015.
There are different ways you can monetize your website, like selling or placing ads and offering your products or services.
One of the most lucrative ways to make money with your blog is definitely with sponsored posts.
In this post, I am going to give you some tips to generate income with sponsored reviews and I’ll present you four interesting resources I use with success.

What is a Sponsored Post?

Sponsored posts (or sponsored reviews) are articles commissioned by third parties (typically advertisers, or agencies), where you usually write your point of view and experience of specific products or services.
Normally, you get in touch with the potential advertisers offering to write the review or, you can also be contacted directly by them.
There are pros and cons of sponsored posts, but if you put yourself in the shoes of your readers, you will end up having just advantages.
Like everything in life, just use a little of common sense.

General Tips to Make Money with Sponsored Posts

First, you want to have a nice layout and professional design (I use Genesis Framework personalized theme here).
Make sure to have an original and unique logo and your blog sidebar filled with important things like subscription box or social accounts.
After this, you want to set up an advertising page (with your media kit),  where you explain to potential advertisers your blog statistics. You want to showcase the best of your website, so be sure to write your strong points, like for example monthly impressions and visits, social numbers or the stats of your newsletter.
Now, there are different networks where you can create a profile to be found by advertisers (and below in this post, I am going to suggest you some websites I use to make money with sponsored posts). On the other hand, if you want to try finding advertisers yourself, you may want to read this guide:
But, how much should you charge for a sponsored post?
It really depends on metrics like your blog traffic or SEO rankings. I’ve been paid anything between $150 and $500 on, depending on the project.
To set your rate, consider the following:
  1. How many sponsored posts are you going to publish each month?
  2. Can you offer something extra, like social promotion, for example?
  3. How much time are you going to spend reviewing the product or the service?
  4. How many readers do you have?
Once you set a reasonable price for your site, it’s also important you consider Google guidelines. Check the following:
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
  • Adding a rel=”nofollow” attribute to the tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
Remember, be sure to accept advertisers related to your niche. When you get new requests, always ask yourself:
  • Will this sponsored post help my audience?
  • Will this product or service be useful to my blog readers?
If the answer is yes, then go ahead.
As promised, keep reading to discover some websites I use to make money with sponsored posts on my blog.

They used to be LinkVehicle, and they recently rebranded to ValuedVoice.
Once you register, you can submit your blog. Be sure to add your website title, description, category, and rate:

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