Every Marketing Tool You Need to Know in 2018

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

Oct 27

Every marketer needs the right tools in order to succeed in running marketing campaigns.

Here’s a list of every marketing tool you need updated for 2018.

100+ Must-Have Marketing Tools

This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, research, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. 

Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

• Google Analytics
• Google Analytics Premium
• Adobe Analytics

2. Facebook Messenger & Chatbot Tools

• MobileMonkey

3. Social Media Publishing Tools

• HootSuite
• Buffer
• SproutSocial
• Viralheat
• FalconSocial

4. Online Customer Service Tools

• MobileMonkey
• Zendesk
• Help Scout
• Get Satisfaction
• Freshdesk
• Groove

5. Social Media Listening Tools

• SocialMention
• Talkwalker Alerts
• BuzzSumo
• Social Crawlytics
• Sysomos

6. Social Media Campaign Tools

• Shortstack
• Spredfast
• Woobox
• Pagemodo
• Tabfoundry

7. Site Audience Comparison

• SimilarWeb
• Alexa
• Google Analytics
• Experian

8. SEO Keyword Analysis

• Google AdWords Keyword Planner
• Google Trends
• SEMRush
• Bing Ads
• Übersuggest

9. SEO Rank Checking

• Google Search Console
• SEMRush
• Searchmetrics
• Moz
• Ryte

10. SEO Site Crawling

• Google Search Console
• Ryte
• Screaming Frog

11. SEO Backlink Analysis

• Google Search Console
• SEMRush
• Ahrefs
• Majestic
• LinkResearchTools

12. AdWords Paid Search Analysis

• WordStream
• SEMRush
• SpyFu
• Optmyzr

13. Influencer Outreach and Management

• Buzzsumo
• BuzzStream
• Traackr
• Onalytica
• Lithium

14. Data Management Platforms and Audience Targeting

• Cxense
• Criteo
• Krux
• Neustar
• Oracle
• Adobe Audience Manager

15. Page Engagement Tools

• Clicktale
• Crazy Egg
• Tealeaf

16. Content Management Systems

• Sitecore
• Adobe Experience Manager
• Acquia
• Oracle WebCenter

17. Blogging Tools

• WordPress
• HubSpot
• Movable Type
• ExpressionEngine
• Drupal

18. Content Curation and Authoring Tools

• Evernote
• IFTTT
• Feedly
• Scoop.it
• Cronycle

19. Landing Page Creation and Testing Tools

• Unbounce
• LeadPages
• Instapage
• Optimizely

20. Digital Asset Management

• Adobe Experience Manager
• Wistia
• Vimeo
• Uberflip
• Placeit

21. On-site Push Notifications

• Hello Bar
• BrightInfo
• Sumo
• Evergage
• Bounce Exchange
• SaleCycle

22. Personalization for Ecommerce

• Evergage
• Barilliance
• Marketizator
• SaleCycle
• Monetate

23. Ecommerce Cart Recovery

• Cloud.IQ
• SaleCycle
• Optilead
• Fresh Relevance
• Pure360

24. A/B and Multivariate Testing Tools

• Convert
• Visual Website Optimizer
• Optimizely
• Oracle Maxymiser
• SiteSpect

25. Ecommerce Management

• Magento
• Woo Themes
• Shopify
• PrestaShop
• Actinic

26. Product and Customer Review Tools

• Trustpilot
• Feefo
• Yotpo
• Bazaarvoice
• Reevoo

27. Call Tracking

• Infinity
• Convirza
• ResponseTap
• CallTrackingMetrics
• CallRail
• Nextiva

28. Marketing Cloud, CRM and Campaign Management Tools

• ThriveHive
• HubSpot
• Marketo
• Hatchbuck
• SalesForce
• Oracle Marketing Cloud
• Adobe Marketing Cloud

29. Email Service Providers and Marketing Automation Services

• Aweber
• iContact
• MailChimp
• Constant Contact
• Get Response
• Infusionsoft
• Act-On

30. Email Marketing Optimization Tools

• SurveyMonkey
• Polldaddy
• Typeform

Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!