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Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts

Thursday, September 5, 2013

100 Search Engines Every Business Student Should Bookmark


May 25th, 2010
Learning about business in college can be a great way to prepare yourself for the working world, no matter what field you end up joining. Coursework can create a great foundation to work with, but students can keep up with what’s going on in the business and finance worlds as well as get some help researching for courses from resources on the web. Here are some great search engines that can help you find essential business resources and tools all over the web.
Business Centered
These search engines will help you navigate a wide variety of business topics.
  1. Business.comThrough this site you can search for products and businesses and get answers to your business questions.
  2. ZapdataSign up with this site to search for business data you can use.
  3. BloombergFollow the latest business news and fluctuations in the market using this site.
  4. BPubsHere you’ll be able to search for great business-related publications, great for personal and school research alike.
  5. ThomasNetConnect with others in the industries you find intriguing through this site.
  6. Corporate InformationUse this search tool to find out more about businesses out there.
  7. AllBusinessThere are loads of resources on this site that will help you learn about business and corporations.
  8. BusinessInDepthThis site will let you go through business resources by country and search for what you need to know.
  9. SmallBusinessExpoThose hoping to start their own businesses can find a wealth of searchable services, software and franchises here.
  10. Where2GoSearch through this site to easily find the resources you need to start and run a business.
  11. Small Business Search Engine: This government site is home to numerous search engines that will aid you in searching for everything from legal issues to local policies.
  12. TopTenWholesaleRetailers looking for wholesale products can search through thousands of listings here.
  13. ZibbCheck out this global business search engine to get news, business updates and more.
  14. BusinessSeekUse this site to find businesses around the world.
  15. MasterseekFind products, news, jobs, business leads and much more through this search engine.
  16. Fox Business: If you need a business quote, want some news or videos, this site offers easy searchability.
Entrepreneurs
Those thinking of starting their own business can benefit from these search engines.
  1. Angelsoft Investor SearchNeed an angel investor? This search engine can help you find one.
  2. Business Finance LoansSearch through this site for available business loans.
  3. Entrepreneur.comYou’ll find tons of information on starting and running your own business through the search tools on this site.
  4. Head StartupTry out these search tools to find websites, apps and resources for small business.
  5. The FundedUse this online community as a place to search for and see ratings of funding sources worldwide.
  6. Vator.tvWatch videos from other startups on this site and search to see others in your field.
  7. Alltop StartupsWhen you search through this blog aggregator, you’ll get the latest news in entrepreneurship.
  8. Young EntrepreneurSearch through this site for helpful articles and advice.
  9. Partner UpUsing the search engine on this site, you can find members of this business community who can be investors and partners.
  10. Entrepreneurship.comThis organization, dedicated to helping people start their own businesses, is a great place to search for guidance.
  11. Inc.comTry searching through this magazine for articles that fit your research or business needs.
  12. Killer StartupsWhen you search through this site, you’ll find articles on marketing, blogging and technology as well as access to the Datapedia site so you can find relevant business data.
Stocks and Investing
Find out more about the stock market and investing–two essential components of business–from these search engines.
  1. DailyStocks: Search for and track all the changes in the stock market using this site.
  2. Yahoo! FinanceFollow the latest financial news on Yahoo! Finance.
  3. Investor GuideFrom managing your own finances to getting help with business prospects, search through this site for helpful articles.
  4. InvestopediaThis Forbes company will let you search through tutorials, study for CPA exams, and just plain learn more about finance.
  5. TradeWiserYou can find an online broker through this site or just get some advice on smarter investing.
  6. DividendSearch for stocks that meet your interests here.
  7. Option FindFind out more about hedging options through this site and search for funds that match your needs.
  8. Motley FoolThis site offers users a chance to search for specific information or to browse through articles, tickers and news.
  9. TickerpediaHere, you can search for stock, Forex or brokers.
  10. TradingDaySearch for stocks, highs and lows, quotes and more through this handy site.
All-In-One
These meta search engines will save you time in finding the results you need.
  1. PowersetThis site offers a better and more comprehensive way to search through Wikipedia.
  2. DogpileSearch through all the major search engines at once using this site.
  3. MetaCrawlerWebSave time and search through several search sites at once here.
  4. mammamamma lets users find images, news, videos and tweets.
  5. Myriad SearchUse Google, Yahoo!, MSN and Ask.com at once here.
  6. HotBotThis search engine goes through Yahoo!, LyGo and MSN to find the best results.
  7. SurfWaxYou can search news, RSS feeds, Wikipedia, shopping and more using this tool.
  8. ClustyUsing several top search engines, this site combines the results into clusters organized by topic.
  9. Copernic AgentSearch the web smartly using this search tool.
  10. ScourScour makes it easy to get the latest and most popular results in images, news and videos.
  11. Vertical SearchGet targeted, relevant search results on this site in a range of categories, including business.
Research
When doing research for your courses, these search engines can be a big help.
  1. Google ScholarThis site guarantees that you’ll get great results that are academic and trustworthy.
  2. WorldCatIf you can’t find what you want in your own library, use this search engine to locate it.
  3. HighBeam ResearchSearch through tons of articles and journals using this tool.
  4. iSeekThis site will deliver results focused on academics and education.
  5. Librarian’s Internet IndexFind information you can trust through this search engine.
  6. Virtual Learning Resource CenterSearch or browse through loads of topics on this site to find the information you need.
  7. Open LibraryDoing research for a business project? This site can help, with access to lots of free books.
  8. Virtual SaltThis site offers access to a variety of search engines as well as listing some tools that can help you find what you need.
  9. NoodleToolsNot sure how to go about researching? This site takes into account numerous factors and gives you a plan to get it done.
  10. Academic IndexHere you can search through academic and professional resources.
Economics and Finance
Find out more about the world of finance through these search tools.
  1. EconLitSearch through numerous articles published in econ journals through this site.
  2. National Bureau of Economic ResearchFind out more about economic research projects by searching this site.
  3. RePEcFind research papers in economics by searching though the hundreds of thousands of papers listed here.
  4. InomicsUse this site to keep up with the latest news in economics meetings, education and jobs.
  5. Google FinanceFollow the markets and important financial news here.
  6. DailyFinanceYou can search this site for market results, or just read the news published daily.
  7. BoardmarkThis financial search engine and community will put you in touch with great resources and people.
  8. SeekFinSearch the web for the best financial information using this tool.
  9. Business FinanceThrough this site, you’ll get access to information geared towards business professionals.
Legal
Gain a better understanding of the legal aspects of business by using these tools.
  1. FindLawFind answers about the law, get access to lawyers, and much more through this site.
  2. LawForumHere you can join in discussions on law and find helpful information through the search functions.
  3. Everybody’s Legal GlossaryUse this site to look up legal terms so you can be in the know.
  4. Law.com QuestThis search engine focuses on law firm sites and legal blogs to bring you results.
  5. FedLawIf the research you’re doing requires learning more about federal law, then try out this site.
  6. World Legal Information InstituteTry out this site to find out about law and legal decisions worldwide.
  7. Meta-Index for U.S. Legal ResearchThis site isn’t a search engine itself but will point you in the direction of dozens of other great searchable sites.
  8. LawGuruAsk a legal question or search through past answers on this site.
Advertising and Marketing
Try out these search engines to research advertising and marketing, past and present.
  1. Ad Access:You’ll find over 7,000 ads here that you can search through.
  2. Ad ForumUsing this site, you can search through a collection of modern ads and get access to an online community.
  3. MarcommWiseFind articles and a glossary on this searchable site.
  4. Marketer’s Portal: Search through this site for resources that can help you be a better marketer.
  5. Vintage Ad BrowserGet an idea of what ads looked like in past decades from this site.
  6. WorkbookThis site is an excellent photography and illustration database for advertisers.
  7. Marketing FindThrough this search tool, you can find marketing news and helpful apps to navigate the web.
Social Media
These social media search tools will help you better navigate social tools that can help you market and promote your business ventures.
  1. AardvarkFind all kinds of answers to your important questions on this searchable site.
  2. BacktypeType in any URL to this site to see its social impact.
  3. DeliciousUse Delicious to search for information that is popular with web users.
  4. LinkedInLinkedIn can be a valuable tool for searching for business connections.
  5. ScooplerFind out what the biggest scoops are out there in business, technology and more using this site.
  6. TechnoratiNeed a blog? Use this site to search for those related to the topics you need to read about.
  7. TagglSearch for tagged posts relevant to your query on this site.
  8. TwinglyYou can follow big news stories or help yourself find ones that you really want to read by signing up and searching this site.
  9. KnowEmSearch through all the big social media sites to see what people are saying about your company.
  10. OmgiliFind communities, message boards and discussion threads about any topic using this search engine.
Green Business
With more and more businesses looking for ways to be green, these search tools can help you learn about the latest developments in sustainable business.
  1. EcoBusinessLinksThrough this site, you can search for green products and companies.
  2. EcoSeekThis site is a searchable green products directory.
  3. GreenGammaUse this directory to find out how green tech is being used by all kinds of different companies.
  4. Green MavenSearch green news sites and blogs using this search engine.
  5. GreenBizUse this site to find great blog posts and articles on the green business world.
  6. Green AmericaHere, you’ll be able to search for companies who are changing the face of business by becoming greener.
  7. Sustainable BusinessLearn about green business, investing, connections, jobs and more through the search tools on this site.

ONE RESPONSE TO “100 SEARCH ENGINES EVERY BUSINESS STUDENT SHOULD BOOKMARK”

  1. Jason Decks Says:
    Very useful information you provided in your post. When I first started trading, I could’ve used any information available and even though I’m not a newbie trader anymore, I still find blogs and posts like this a must-read material.

Why Is Ukraine a Cage for Entrepreneurs?

The challenges of doing business in Ukraine
All Ukrainians wanted to cast off the yoke of the communist dictatorship and the planned, ration-based socialist economy. What did they obtain after succeeding in doing so? Most people did not receive a better life. The “reforms” were such that fraud and embezzlement of public property were not just permissible but even prestigious.
How can Ukrainians come to terms with this fraudulent and largely criminal business? Most importantly, how can things be put back on the right track? Without a free market and the energy of entrepreneurs, Ukraine will continue to eke out a miserable existence. In this series of articles, I attempt to expose the main problems faced by Ukrainian business and show what alternative paths of development exist. The first instalment is about the importance of free entrepreneurship for the economy and how Ukraine affects it.
It is often said that privately owned companies seek only their own benefit, and the country's economy can do well without them. Following this line of reasoning, state-owned enterprises are the only ones that secure the welfare of the entire nation. Most Ukrainian politicians and government officials subscribe to the idea of seeking an optimal balance between the two types of companies.
Another widespread opinion is that private companies require efficient owners. It follows that, lacking such owners, companies must remain property of the state. There is also the well-known view that all forms of property need to be supported and developed. Is this really true? Evidently, it is not that simple.
ENTERPRENEURIAL PROFIT AS COMMON GOOD
If there is no economic profit, there is no accumulation of capital or investment nationwide, and this  means that the conditions for growth in production, more jobs and R&D are not in place. This is axiomatic. Profitability can be found only in a market economic system with private property.
With few exceptions, there was no economic profit under feudalism and previous social systems. The dynamic of economic development was essentially nonexistent. Some people noted that both profitability and investments were part of the planned economy under socialism. Yes, profits indeed existed. But were they economic profits, i.e., the result of economic initiative put into practice? No, they were obtained by confiscating the property, goods and labour of peasants, urban workers and scientific institutions and by expropriating private capital accumulated in tsarist Russia. The Soviet government also claimed land rent and in-kind rent, exploited the military and convicts who did penal labour and earned income on war indemnities and the lend-lease in the Second World War, etc.
The profits were reaped not by enterprises that were economical, innovative or otherwise economically efficient, but by those whose products were sold at prices centrally fixed at a level higher than unit cost. Meanwhile, some other enterprises were forced to sell their products below unit cost, so they were unprofitable according to the economic plan.
Prices were fixed in a centralized fashion, which was the fundamental distinct trait of the planned economy. Profits were reaped by the state and the state then distributed them among certain economic entities. As the sole proprietor of all profits, accumulated capital and investments, it did not need other entities willing to seek and obtain them. That system was fundamentally flawed and could not be successful, because it failed to stimulate entrepreneurial activity, which is the human initiative that leads to the production and realisation of innovative consumer values, the application of innovative production technology and/or the opening of new markets.
The means of production and labour have no sense without entrepreneurial ideas and actions. It is only jointly that means of production, labour and the organisational efforts of entrepreneurs create value and become part of it. Land and monetary capital that are involved in creating value also need to be factored in. This pertains to any industry or type of economic activity, such as the manufacturing industry, commerce, transport, construction, communications, utility services, hotel and restaurant business, legal services and so on.
Some companies receive profits exclusively due to special entrepreneurial qualities, and these profits are the difference between revenue and production costs after interest has been paid on the capital received. Without ownership of a company, a person will not show entrepreneurial qualities. Nor will he channel his own and borrowed money to establish a new enterprise and develop it.
Notably, entrepreneurship plays an active, creative part in the economic process unlike other, passive components.
Entrepreneurship should be distinguished from scientific research, the creation of innovative products, design, branding and building a typical technological process. All these elements are prerequisites for manufacture and business, but without entrepreneurship, they remain on paper only.
Entrepreneurs are producers, but they do not simply implement what has already been designed and developed. On the contrary, they themselves initiate and implement the best of possible products rather than simply promote their own ideas. They also advance their products on the market, seek the best and most favourable markets, and create and increase value.
This special entrepreneurial process yields better products, the highest productivity, minimum costs and the best supply/demand ratio. The output may include any consumer goods – products, services, information, etc.
Another important trait of entrepreneurs is their contribution to creating value and generating revenue. Other components – land rent, equipment cost, payroll and bank interest – are relatively stable quantities determined by average market values.
Entrepreneurial profit, just like the efforts of entrepreneurs, is in no way linked to average values. This performance indicator is always individual and depends on the specific invention as well as on consumer perceptions.
Entrepreneurial profit is, as a rule, short-lived. Its maximum value is achieved at an initial stage when new production ideas are implemented or a new good is manufactured, as long as it is unique.
With time, others begin to master the new production methods, production volume grows and higher demand for such innovations is met. Then the size of the entrepreneurial profit decreases, while other components of net profit (rent, interest, payroll and depreciation) remain virtually unchanged.
Entrepreneurial profit disappears completely when organizational and technological improvements spread throughout the industry and when no one has an individual advantage in terms of economy, or when a new product begins to be manufactured by all competing companies and consumer demand is fully met.
Thus, entrepreneurial activity as such is creative, because it develops production. An entrepreneur cannot afford to rest on his laurels. His stimuli are of a special and extraordinary kind. Entrepreneurial profit may be superhigh if his proposal is revolutionary, as was the case with the railway and the steam engine or, more recently, the Internet and its new operational capabilities.
By standing still, an entrepreneur risks losing everything and going bankrupt. There is no development, organization, enrichment and progress of society without entrepreneurial activity.
ENTREPRENEURIAL ACTIVITY AS AN ENEMY OF THE PLANNED ADMINISTRATIVE ECONOMY
Why did socialism remove entrepreneurs, and can the CEOs of Soviet plants and factories (and chiefs of ministries and agencies) be called entrepreneurs? In some cases, Soviet directors exhibited entrepreneurial qualities: they reequipped their plants, implemented better technology, serialized new products, optimized production capacity, etc.
But they never became entrepreneurs. First, they did not receive any of the profit resulting from their innovations. Instead, they only received their salaries which, truth be told, included various bonuses and stimuli, special one-time payments for technical upgrades and personal benefits awarded by ministries.
In other words, such improvements could never materialize without the consent of the owner (the state, or its ministry), which viewed plant directors exclusively as hired labour. Second, the changes made at state-owned enterprises were not, in essence, innovations because they only replicated — in a planned economy — the achievements of other entrepreneurial entities, which were normally located abroad. Typically, they did so inaccurately, because foreign models often had to be modified or altered.
These Soviet novelties simply propagated innovations already present on other markets. The best equipment used in the most advanced sectors of the Soviet economy (microelectronics, radio electronics, electronic engineering and rocket construction) was foreign-made.
In general terms, three waves of technological import may be singled out: during industrialization; after the Second World War (American lend-lease and war indemnities imposed on Germany); and in the 1970s and 1980s, when a strong flow of petrodollars after crises in world energy allowed the USSR to purchase new equipment in the West.
Soviet constructors who designed products that were serialized by the industry, from footwear to cars to ships and nuclear reactors, were copied from foreign specimens, including those procured by the Soviet special services.
ENTREPRENEURS NEED THE OPEN SEA AND FINANCIERS NEED QUIET HARBOURS
What is the connection between entrepreneurship and investments? Where do investments come from to meet the needs of entrepreneurs? The source of these investments is citizens, groups of citizens or nations that invest in manufacture, business and transactions in order to receive profits. If investments are made by private individuals who seek the highest return, they will most likely go precisely to entrepreneurs.
Entrepreneurial activity and financial business are fundamentally different. The former seeks to bring together factors and components of the production process to create supply on the market of consumer goods, while the latter is aimed at profitable and risk-free investment of money and is not much concerned about where to invest – manufacture, bank deposits, stocks or bonds, precious metals, real estate, financial, currency or other speculations.
An enterprise is designed to make new products, search for markets and select the best technology, means of production and methods of its organization. It is, in essence, a producer of commodities. The goal of business is to preserve the value of money by receiving passive income – interest, discount, rent, etc. This type of economic activity is passive in that it only reacts to changes in prices, profits and value of capital all of which are secured primarily through entrepreneurial activity.
An entrepreneur is not afraid to take risks. He does not even give thought to risk when he starts a business. In contrast, financiers shun risks, because they do not know all the capabilities of enterprises and markets; they cannot be sure what a particular government will do or how key financial markets will change. Even in these conditions they have to meet their commitments before investors.
They are mediators with interest in financial stability and predictability. Of course, financial profiteers earn precisely on “risks” – they like instability and abrupt currency and price fluctuations which enable them to buy lower and sell higher. Entrepreneurs are interested in innovations and their implementation, while financiers are very cautious about innovations. They would rather wait until a new thing is fully implemented and guarantees stable positive results. Investing financiers spread, rather than introduce, innovations.
Entrepreneurs need free access to resources and markets, laissez-faire and independence from the state, land owners, trade unions and creditors. In contrast, financiers are not interested in freedom and resources. They are ready to cooperate with the authorities, land owners, or anyone for that matter, in order to reduce risks and share them with others. This is why bankers, exchange brokers and investors do not, quite unlike entrepreneurs, seek political freedom and instead try to find ways to cooperate with the existing government regardless of how corrupt or totalitarian it may be.
In the USSR, there were no entrepreneurs or profit-oriented private investments. The economy was deprived of an ability to generate profits by cutting production costs and offering new consumer values on the market. In socialist times, the Ukrainian community reverted to a social system in which the economy was unable to self-improve, obtain entrepreneurial profits and efficiently use them, while Soviet society was incapable of cultural and intellectual growth.
IS THE PROFIT-ORIENTED ENTREPRENEURIAL ECONOMY WORKING TODAY? IF NOT, WHY NOT?
Several prerequisites must be in place for a profit-oriented entrepreneurial economy to function. First, prices must not be set on an individual basis. Instead, an average price should result from the interaction of all sellers and buyers of a certain product on the market. This price correlates with average costs in the industry and goes up or down depending on the supply/demand ratio. This is market, rather than administrative, pricing at work. In this case, price is an external factor for a specific enterprise and a common quantity for every player, independent of individual costs.
Second, entrepreneurial profit emerges only in companies that outperform others by installing newer or more productive equipment, using better or cheaper materials or organizing the production and administrative processes more efficiently.
Another source of profit is pricing: when an entrepreneur first comes out on the market with a fundamentally new product, he sets a price that is much higher than that of traditional products.
The same thing happens when a businessman opens new markets for his traditional products. Other entrepreneurs who have not achieved similar results incur production and marketing costs that are on the level of market prices or higher, and thus their activity does not bring that much profit.
In this case, entrepreneurs are content with bonuses for special managerial functions (formulating the overall conception, finding markets, landing large contracts, involving highly qualified CEOs, etc.) or receive rent payments as owners of land, minerals, buildings, communications and so on. The corresponding expenditures are, of course, part of production cost. Entrepreneurial profit is only one part of all profits received by company owners, so when it disappears, other components remain.
Third, entrepreneurship as a special type of human activity has a special existential niche. It brings together components of the manufacturing process and marketing procedure and secures the operation of a company established for this purpose. Success depends on how well the components are made to fit together, as well as the choice of equipment, labour and technology.
Entrepreneurial activity is also special in that it involves a constant search for new businesses and technologies; other (better) use of old equipment, buildings and land; closing old unprofitable companies and creating new ones in terms of the manufactured product, branch of industry and method of production. All these changes are innovative.
A true entrepreneur lives by innovating. Innovations are what enables businesses to put products on the market whose value greatly exceeds that of similar products made by other suppliers. Products of this kind bring the owner temporary entrepreneurial superprofits. (This highly important conclusion was first formulated by Joseph Schumpeter who once taught at the University of Czernowitz and served as the Austrian Minister of Finance.)
Those who fail to constantly innovate lose the initiative and zeal and soon stop being entrepreneurs as such, because their business loses its competitive edge, becomes unprofitable and eventually goes bankrupt or is closed.
Fourth, the entrepreneur is not, for all intents and purposes, a creditor, investor or financial partner. A person who seeks to accumulate and save money, receive interest on capital and make successful temporary investments never turns into an entrepreneur. He is a financier. The goal of an investing financier is to reduce the risks of capital placement (if possible), diversify investments, pull out of unsuccessful investments in good time and move his money elsewhere. A person who has accrued savings is primarily interested in investing in property, stocks, land and whatever else might secure the highest interest, dividend or rent.
None of the above pertains to the entrepreneur. His task is to organize and improve a specific business. Thus, if he has to also search for money needed to implement his business idea, solve tasks to minimize investment risks, etc., it will only hamper him and will hurt the economy in general.
Therefore, it can be concluded that financial business has to be a separate and specialized sector. Entrepreneurship cannot develop and be successful if the economy does not have favourable conditions allowing easy access to credit and investment market resources.
Fifth, anyone can become an entrepreneur, but he must have an intellectual, businesslike, socially and politically independent personality. This enables a businessman to carry out an objective financial analysis of existing production facilities, do marketing research, select the best new ideas in terms of design, technology and production and invite highly qualified specialists.
This kind of freedom is impossible in an unfree, closed, undemocratic, utterly bureaucratic and corrupt society. It also follows from this that a government employee, a law enforcement officer, a serviceman, a tax inspector, etc. cannot be an entrepreneur. Where people like that do “business” social goods are embezzled, bribery is forced upon citizens and criminally punishable abuse of office is rampant. Moreover, if an enterprise is launched and controlled by bureaucrats who cannot possibly have entrepreneurial qualities, it will not bring profits. In other words, n most cases it is impossible to adjust Soviet enterprises to a competitive market economy.
Sixth, a profit-driven entrepreneurial economy requires a competitive environment and a free market. The entrepreneur has to seek profits that arise from new combinations and improved business. If he is a monopolistic supplier of a special product on a certain market, he will objectively be able to set a much higher price compared to products in the same group on the same market. This price will reflect the real value and will include entrepreneurial profit as payment for innovation. However, a monopoly on innovation is short-lived in conditions of a competitive market economy.
Other producers also desire to receive innovation-generated profits and will try to start producing the unique product themselves as soon as possible. The growing supply will meet the spiking demand, and a monopolistically high price will go down. In this way, the price will begin to reflect production costs. Thus, competition destroys innovation-generated superprofits, and this is a positive phenomenon. The initial monopolistic supplier will be forced to come up with new types of products.
In other words, the entrepreneurial function would not be performed without competition, and a monopolistic supplier of a certain good would be content to receive stable superhigh profits and, instead of generating new business ideas, he would abuse his position by independently hiking prices, reducing the product’s quality, misreporting his profits, etc. So the entrepreneur himself is not idealist. He wants to maintain his monopolistic position as long as possible and tries to eliminate competition.
Artificially created and natural monopolies and their protection under the government, which was part and parcel of the socialist economy (and could not be otherwise because the state, as the sole owner, also craved for monopolistic superprofits) and survives, to an extent, in the current Ukrainian realities. However, the above suggests that this is a road to degradation. Moreover, entrepreneurial activity alone – without the government's involvement to support competition and overcome monopolism – may fail to produce positive social results and may, to the contrary, lead to economically unacceptable business structures and skewing the market.
Seventh, society must work out a tolerant and reverent attitude to entrepreneurs, both at the everyday and state level. This is the starting point for the mental and physical attitude of government officials, tax inspectors and policemen to businessman as a social group and to entrepreneurial expenditures and profits (including superprofits). If these financial resources that entrepreneurs have are viewed as undeserved, unfair and earned at the cost of “exploiting the working class”, taxes will be superhigh; policemen and inspectors will be unduly biased; and the investment and business climate will be unfavourable.
Social acceptance and intolerance have to be based on the understanding that entrepreneurial profit originates from labour. In contrast, monopolistic superprofits and corrupt political rent generated by certain businessmen must become a target of social obstruction and punitive persecution on the part of government, law enforcement and judicial bodies. Therefore, it is important to discriminate socially useful types of profits, such as entrepreneurial and innovation-based profits, and harmful and illegal profits (resulting from monopolies, corruption, profiteering, etc.) and stimulate companies to focus on the former. This may not be an easy thing to do, because profits, just like money, do not smell.
UKRAINE AS A CAGE FOR ENTREPRENEURS
Does Ukraine possess the above features and meet the requirements set for a profit-oriented entrepreneurial economy? A hostile attitude to private entrepreneurs – independent, innovative and creative – is undisguised and widespread in Ukraine. The public has formed an image of in impudent and greedy fraudster. Most people perceive the state as the sole benefactor that guarantees justice and develops the manufacturing industry. Mentally, Ukrainian society tolerates entrepreneurs as the unnecessary addition to the freedoms and property rights enjoyed by the citizens. Tax inspectors and policemen have been set on entrepreneurs like hounds. Fiscal pressure has cut off energy supplies to entrepreneurs.
Only those who cooperate with officials and those who have billions command respect because they can nicely reward a judge or a journalist. Entrepreneurs are not being raised or educated in Ukraine. Specialized colleges and institutes equip students with technological expertise and knowledge of economic relations in their respective industry (manufacture, construction, transport, commerce, tourism, the restaurant and hotel business, design, etc.) but not with the skills needed for entrepreneurial activity. Neither are individual approaches or nonstandard solutions encouraged. Thus, it should not come as a surprise that college graduates look for jobs only in existing organizations and fail to find them. They do not even think about starting their own business.
Our country lacks the cult of inviolability of a private individual and the protection of personal information. The rights and freedoms of people are not a supreme value like in the Western world.
The entrepreneurial sector in Ukraine is very narrow, sparse and marginal. The authorities view it as a place for small-scale flee market transactions and related industries (delivery, transport and financial services). The entire system of financial and legal relationships between the authorities and entrepreneurs is built on this foundation.
It is still “permissible” to engage in individual activities that involve providing various intellectual and other professional services. There are few other sectors where entrepreneurial zeal can be seen: residential construction and business property development, entertainment centres, resorts, shopping malls, etc.
Due to destructive privatization and government-backed elimination of competition, the new owners of industrial, communications and agricultural enterprises inherited by Ukraine from the USSR never turned into entrepreneurs. They are content to receive other types of net profits – corrupt and monopolistic profits, various subsidies and soft loans, rent on mineral mines and fertile land, etc. Thus, most of them continue to lose their markets and revenue.
Unfortunately, entrepreneurs are unable to obtain sufficient financial means to develop production. The state is of no help, not even in R&D and socially significant projects. Instead, it sets tax traps to freeze revenue and confiscate property. Moreover, since Ukraine became independent in 1991, sky-high bank interest rates have made bank loans unaffordable. Bank loans do not account for even one-tenth of the demand in the national economy. The annual increase in credit resources has been at a mere UAH 60-70 billion in the past several years, which is less than five per cent of Ukraine’s GDP.
But independent entrepreneurs have received virtually none of this money – it is distributed among those who are close to the government, own financials institutions and who are not entrepreneurs by definition. When resources are lacking, there is no sense to seek innovations, manufacture new products and build the necessary equipment. That is the reason why there are no Ukrainian-made innovative goods to be seen.
The entrepreneurial sector accounts for an unacceptably low part of the national economy and is mostly marginal, which hampers the profitability and progress of Ukraine’s economy. An extremely heavy burden is placed on the national economy by unprofitable companies – at least 45 per cent of the total number in some years and 56 per cent during the crisis in 2009. This means that true entrepreneurs did not have access to such companies. It is also worth noting that the lion’s share of profits is secured by the financial and credit sector of the economy. Approximately one-third of enterprises in the industrial sector make any profit, and of these no more than 10 per cent are entrepreneurial, according to my calculations.
Another roadblock is the non-market character of Ukraine's economy: prices are set by the authorities, certain commodities are regulated in an administrative fashion; the central government interferes with the distribution of financial resources; the government puts restraints on foreign economic activity and so on. Therefore, Ukraine has found itself in an impasse — there is no future without entrepreneurship.


Saturday, August 31, 2013

Twitter Strategy: The Incomplete Guide for Beginners


One of the hottest topics in our industry right now is how professionals and corporations can use Twitter.

First and foremost, it’s important to note that Twitter is not a blatant sales and self-promotional tool. Social networking on Twitter is a long-term strategy in which you must bring value to the community by publishing and sharing relevant information.

With the proper Website analytics, you certainly can (and should) track traffic, inbound links, leads and sales from Twitter, but like most social media participation, I would not suggest setting out to achieve specific measurable objectives.

Here are the 7 steps I’d recommend for beginners getting started on Twitter:

1) Secure your personal and/or brand name.

If you haven’t already, go to Twitter.com to reserve your personal name and brand name before someone else does.

For entrepreneurs and company executives unsure whether to tweet as yourself (@FullName) or the brand (@CompanyName), although there certainly are exceptions, in most cases it is more effective to go with @FullName.

2) Build your profile to be found.

You have 160 characters to describe yourself and pique the curiosity of potential followers. Mix in your personal and professional interests to connect with a larger base of tweeters.
  • Be sure to put your full real name in the account settings section.
  • Create a descriptive, keyword-rich bio. Think about the keywords that you would search to find yourself. It’s fine to be cute and creative, but make sure someone reading your profile understands who you are and what you do.
  • Be sure to include a link to your Website or blog.
  • Do NOT lock your updates, unless you are on Twitter strictly to connect with your existing network.
  • Upload a good picture of yourself with a distinguishable face.
  • Change the design to anything but the default setting.
[SAMPLE TWITTER PROFILE]

3) Pick your applications.

In order to get the most out of Twitter, without getting overwhelmed, it’s important to download applications that make it easier to monitor and participate. Based on a great blog post from @chrisbrogan (who knows far more about this stuff than I do), I now use Tweetdeck for my Mac and Twittelator Pro for my iPhone.

Note that some tweeters will run into corporate roadblocks accessing twitter and downloading apps, so check with your IT department. Also, quick note to HR departments, if you don’t have a Twitter policy in place, it’s probably time to add one to your employee handbook.

4) Publish some relevant tweets.

I’d suggest posting 10 or so relevant tweets before you move on to step 5. At least for me, before I follow someone back I’ve never met, I glance at their bio to make sure we have something in common, and I scan the first page of their updates to see that they are making an effort to contribute something of value to the community. There are people who choose to auto-follow everyone, but it’s not what we advise our clients to do.

So what makes for good tweets?
  • You read dozens (if not hundreds) of blog posts, articles and emails every day . . . start there. Share news alerts, industry trend posts, your own blogs posts, random relevant thoughts on your profession, predictions, etc. Just keep it non-promotional and useful.
  • Re-tweet (RT) valuable information from your Friends.
  • Direct message (DM) people who post especially strong tweets.
Some “Twitter Elite” can post a play-by-play of their entire day and still keep followers interested, but for most of us tweeting in moderation is recommended. I know that personally I have learned to skim by when I see the familiar face of some uber-tweeters.

It’s recommended to share personal information (i.e. interests, hobbies, travel, etc.) because it makes your participation more authentic and creates deeper connections, but we strongly advise clients not to get carried away with this kind of content.

5) Find friends and build followers.

  • Start with people you already know on Twitter. Follow them, then see whom they follow and see if there’s anyone that would make for a good connection. Quick tip, when viewing friends and followers on Twitter.com, hover over someone’s name and their bio will pop up. You can click on their name and visit their Twitter page too.
  • Next go to twitter.grader.com and search by keywords for people like you. Twitter Grader (@grader) pulls keywords from the bios of top tweeters, so you can scan their bios and then click over to their page to learn more or follow. Here are some sample keywords I’ve searched to find friends: CEO, entrepreneur, social media, inbound marketing, PR, public relations, golf, Cleveland and SEO.

  • Another great place to find like-minded tweeters is search.twitter.com. Just enter keywords that interest you (i.e. “public relations”) and see who’s tweeting on the topic. Click on their name, check out their bio, and follow if it’s a good fit.
  • Watch for @ replies from your friends and click on people that seem interesting. Follow them if you’d like.
  • Add your Twitter name to your business cards, email signature and social network profiles (Facebook, LinkedIn).
  • Include your Twitter name at the end of every blog post.

6) Establish a monitoring and participation system that works for you.

The more people you follow, the harder it is to keep track of everything that’s happening on Twitter. It’s amazing how much you can miss in an hour.
  • Use “Groups” on Twittelator and Tweetdeck (or whatever apps you choose) to make sure you at least see the people that are most important to you and your business. Here are some sample groups to consider: your co-workers/employees, media, industry influentials, business partners, top bloggers, Twitter Elite, and local tweeters.
  • Start tweeting at a frequency that fits your schedule. Twitter can be addictive, especially as you're getting started, and when you add it to your mobile phone. I usually check Twitter 6-10 times per day on average (first thing in the morning, at lunch, 1-2 times in the afternoon, end of the workday, and 1-2 times in the evening).

7) Connect, build relationships and have fun!

I’ve met some great people through Twitter, and even connected offline at face-to-face networking events. If you follow the steps in this post, you can quickly build up your follower base and make some valuable connections.

Followers