How to Write a Business Plan | ||
Preliminary Tasks | Done | |
1. | Complete market research and analyses | |
2. | Clarify key matters relating to products/services and technology | |
3. | Form the basis of the management team | |
4. | Prepare a strategic plan as framework for detailed plan | |
5. | Decide the central purpose of the plan and its target audience | |
6. | Locate professional advisers to assist with the planning | |
7. | Acquire any software tools needed to help prepare the plan | |
8. | Research and compile a list of possible recipients of the plan | |
9. | Ascertain any specific needs of likely key recipients |
Writing the Plan | Done | |
1. | Create a framework for the plan e.g. table of contents | |
2. | Identify possible appendices, attachments etc. | |
3. | Estimate page lengths for each key section | |
4. | List main issues and topics to be covered within key sections | |
5. | Assign work programs based on the framework and lists | |
6. | Draft preliminary sections (excluding summary) within the front of the plan | |
7. | Draft all key sections in the plan's body in a logical sequence | |
8. | Compile financial projections, funding proposals and related appendices | |
9. | Check the preliminary draft for completeness and plug gaps | |
10. | Stand back and take a detached overview of the draft | |
11. | Let an outsider or adviser critique the latest draft | |
12. | Redraft, fine tune and spell check | |
13. | Write the executive summary and plan's conclusion | |
14. | Get an independent assessment of the final draft |
Reviewing the Plan | OK | |
1. | Is the plan nicely presented - bound, page numbered etc.? | |
2. | Has the plan been spell checked in its final form? | |
3. | Is the plan's length appropriate to its purpose ? | |
4. | Have the business's (funding) needs been clearly stated ? | |
5. | Does the plan's summary stimulate interest ? | |
6. | Have all key questions been anticipated ? | |
7. | What likely objections remain unresolved ? | |
8. | Will the plan provoke the desired responses? |
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