likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.
For example, you could say, "I hate it when you have
to wait in line for a long time at the drive-through."
Another example, "I really like it when I have extra
money to spend."
2 Design your web site to be a valuable resource
for people. Include original content, links to other
interesting web sites, e-books, software, etc. For
example, you could create mini-directories within
your web site. It could be an e-zine directory, free
e-book directory, article directory, etc.
3 Sell an inexpensive product to sell an expensive
product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
They will already know that your products are of
good quality and that you’re trustworthy. They will
also know that your product claims are all true.
4 Offer your customers back-end products. It is
easier to sell to existing customers. If you do not
have a back-end product, join an affiliate program.
You could offer that product as a back-end offer.
Just make sure it's the right product for your target
audience.
5 Increase the perceived value of your product.
You could offer an affiliate program, give away free
bonuses or use famous endorsements on your ad.
Another way is to offer a sample or trial of your
product or service. If people like it or it works, that
will increase the perceived value because it gives
them 100% personal proof.
6 Remind your visitors to promote your web site.
Use phrases like: "Refer Our Web Site To A
Friend" or "Link To Our Web Site". Offer them
incentives for referrals. You could give them free
e-books, reports, software and other informational
products. You could also offer them discounts on
other products you sell.
7 Start a free e-mail newsletter to create your own
opt-in list. Create a title that grabs the reader’s attention.
Submit it to free e-zine directories on the Internet.
Advertise it on your web site. Offer a freebie or other
incentive for people to subscribe. Give your readers
mostly original and quality content.
8 Upsell to all your customers. You could sell add-on
products, deluxe products, extra parts, related
products, add-on services, etc. You could offer them
add-on products before or after they reach your
order page. Just make sure the upsell products are
compatible with the main product you're selling.
9 Provide a free contest or sweepstake at your
web site. It's a fact, people like to win things. If you
can fulfill that need, people will visit. You can also
attract them to revisit by holding one every week or
month. You could also start an opt-in list for people
who enter your contest or sweepstake so you can
follow-up with them regularly.
10 Use permission marketing to increase your sales.
You simply ask people to sign up to your e-mailing
list. They'll already be interested in your messages or
ads because they’ve visited your related web site. You
could also offer them incentives for signing up like
freebies, discounts, expertise, content, etc
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