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Tuesday, December 10, 2013

When do I need to incorporate a company?



Founders of startup companies often wait to incorporate a company until they are confident that their concept is viable or fundable.  At some point, however, an entrepreneur will need to formally incorporate a company.  Several reasons exist for taking the step to incorporate.


  • More than one founder.  If there is more than one founder, the likelihood of an argument about how the equity should be split in the new company increases dramatically.  Incorporating a company and issuing stock to the founders will help prevent misunderstandings among the founders about equity splits.  Trying to clean up pre-incorporation promises to grant equity in a startup company is a painful task, especially if founders part ways before there are formal documents in place to deal with the situation.  Please keep in mind that even if a company is incorporated, founder stock purchase agreements with repurchase rights over unvested stock if founders leave are not included with the documents from typical online incorporation services.
  • Creating intellectual property.  If there is any IP created and there is more than one founder, then incorporating an entity and assigning IP to the entity is important.  Otherwise, if a founder leaves before incorporation and IP has not been assigned to the other founder or an entity, then use of IP created by the former founder may be problematic.  Once again, please keep in mind that the documents from typical online incorporation services do not contain IP assignment provisions in connection with the purchase of founders stock or separate IP assignment documents.
  • Hiring employees or third party contractors.  Although I’ve run into a situation where the former CEO of a Fortune 500 company personally paid an “employee” out of his own pocket for a year prior to incorporation while incubating an idea, most founders will need to incorporate a company if they intend to hire employees.  In addition, if an entrepreneur needs to engage third party contractors, it generally makes sense to incorporate a company so that the third party enters into an agreement with a company instead of an individual.  In addition, any IP created by the contractor can be assigned to the company instead of an individual founder.
  • Issuing stock options.  Many entrepreneurs do not have the cash to pay third parties and may partially compensate third parties by granting stock options or giving them the opportunity to purchase equity at nominal prices.  Although it is possible to have pre-incorporation agreements to grant equity upon incorporation, it is simply easier to incorporate a company and grant stock options or equity to satisfy these promises.
  • Launching a service/product and general liability issues.  One important reason for incorporating a company is to protect the stockholders against personal liability.  If a company complies with corporate formalities, creditors of the company generally cannot reach the stockholders to satisfy the company’s liabilities.  Thus, a company should generally incorporate before launching a product or a service due to potential liability issues, as the risk of liability to a founder increases with customers or users.
  • Obtaining visas.  If a non-U.S. citizen/non-permanent resident founder intends to work in the U.S. on a startup project, then the founder should work with an immigration attorney on a strategy to legally work in the U.S.  Incorporating a company and demonstrating that it is a “real” business with sufficient capital is typically a prerequisite to a visa application.
  • Starting capital gains holding period in the event of a stock sale.  If a founder sells stock of a company in a taxable transaction and it is held for greater than one year, then the capital gains tax rate is 15% for founders in the 25% tax bracket and higher. These days, it is fairly easy to develop a hit iPhone app or Facebook app and sell a company fairly quickly.  I represented a couple of Facebook app companies last year that were sold in taxable transactions.  One app was sold by an individual founder and the app was only several months old.  Unfortunately, the founder was unable to receive the benefit of long-term capital gain tax treatment on the asset sale (and ended up paying the same tax rate as ordinary income on the sale proceeds).  The other app was sold by an individual founder and the app was only several months old, but he had the foresight to incorporate a company more than a year prior to the sale and assign IP to the company.  The buyer bought the stock of the company as opposed to the app itself.  Thus, even though the app was less than one year old, the shares of stock of the company were held for greater than one year, and qualified for long-term capital gain tax treatment.
  • Funding.  Obviously, if third party investors want to invest in a startup idea, there needs to be an entity to accept the investment.  Generally, I prefer to incorporate and issue founder’s stock at nominal prices well in advance of a Series A preferred stock financing because it is difficult to justify that common stock should be priced at $0.001 per share while Series A preferred stock is issued at $1.00 per share.
Incorporating a company is a serious step that results in out of pocket costs and ongoing tax and other filing obligations. In addition, if a founder still has a day job as an employee of another company, then the founder will need to review the founder’s employment documents carefully in order to determine if there are any issues. The first step in deciding whether to incorporate or not is to discuss the situation with a competent attorney.

Monday, December 9, 2013

5 TED Talks Every Entrepreneur Needs To Watch

Where can you spend countless hours watching the world’s smartest people give passionate speeches, at no chargeTED.com, that’s where. TED is amazing. Seriously. And below is a collection of my 5 favorite TED talks every entrepreneur should watch. Enjoy!

Tony Robbins Asks Why We Do What We Do


Seth Godin on Standing Out

Rory Sutherland: Life Lessons from an Ad Man


Malcolm Gladwell on Spaghetti Sauce


Alexis Ohanian: How to Make a Splash in Social Media


There you go! Five great TED talks to inspire, motivate and further develop yourself as an extraordinary entrepreneur. I hope you enjoyed these videos!

The Brilliant Hack That Brought Foursquare Back From the Dead BY RYAN TATE

Dennis Crowley. Photo: John Francis Peters/WIRED
Dennis Crowley thought his 13-year dream might never come true.
Crowley is the founder of Foursquare, the seminal social networking service that broadcasts your location across the net and serves you tips and deals based on where you are. This past February, the New-York-based startup boasted 40 million registered users, but it was facing competition from countless others — including the mighty Facebook — and as far as Crowley was concerned, his service had never worked as it should. Rather than automatically sending users tips as they moved from place to place, the Foursquare smartphone app required them to “check in” every time they wanted information about their location — a time-consuming process that rewarded sitting still rather than exploring and discovering new experiences.
Crowley always envisioned Foursquare as a fellow traveler, dispensing relevant information unbidden — sale items as you entered a boutique or popular appetizers as you sat down at a new restaurant
Crowley always envisioned Foursquare as a fellow traveler, dispensing relevant information unbidden — alerting you to tucked-away bars as you strolled a neighborhood, sale items as you entered a boutique, or popular appetizers as you sat down for dinner at a new restaurant. But time and again, he was stymied by the massive technical challenge of building this kind of system. “I was worried it wasn’t going to work forever,” Crowley says.
Finally, after 13 years of trying, Crowley has cracked the problem, thanks to a wonderfully clever data hack from two big thinkers on the payroll: lead engineer Anoop Ranganath1 and data scientist Blake Shaw. A new version of Foursquare began to roll out this fall, offering the kind of “passive notifications” Crowley had always dreamed of, and last week, with the release of a new app for iPhone and iPad, it reached out to an even wider audience. According to the company, users interact with the new app 60 percent more frequently than they did on previous versions, and they spend 30 percent more time with the thing. Of the more than 1 million “pings” sent in the first two months of the new service, about 40 percent were at least opened by the Foursquare faithful.
The trouble is that, over the intervening years, other companies have begun to have the same dream as Crowley. App stores are crawling with similar services. Silicon Valley venture capitalists have pumped tons of money into location apps. And then there’s Facebook, whose social networking service is a mainstay for hundreds of millions of people across the globe. But now that his app is working as he first envisioned 13 years ago, Crowley is unbowed.
“There’s going to be 100 million people that carry software in their pocket, [and] everywhere you go it’s going to tell you about stuff that you normally wouldn’t have known,” he says. “I think that stuff is going to be built by Foursquare.”
Anoop Ranganath and Blake Shaw. The pair debugged the new version of Foursquare by taking walks 
around the city.Photo: John Francis Peters/WIRED

Engineer Meets Data Scientist

It all began when engineer Anoop Ranganath sat down for a chat with data scientist Blake Shaw.
In January, Ranganath took on the task of building a prototype for a new Foursquare app. By the spring, even he had to admit that the project was a mess. It caused batteries to drain after just a few hours. It gave bad directions. It sent alerts at the wrong times — tossing users recommendations for a nearby fashion boutique when they were comfortably seated at a bar around the corner.
The problem was the method the prototype was using to identify location — a straightforward combination of GPS, Wi-Fi signals, and cell towers. It couldn’t always find the right signals, and even if it did, it tended to seriously drain the battery as it searched.
But when Ranganath told Shaw about the problems, the data scientist had an idea. Why not take a shortcut? Foursquare already had a massive database of check-ins — location information about the places its users most liked to go. And this data didn’t just include the place where someone had checked in. It showed how strong the GPS signal was at the time, how strong each surrounding Wi-Fi hotspot signal was, what local cell towers were nearby, and so on. Leveraging this data meant that Foursquare could still grab a good current location even if users were underground, near a source of radio interference, or facing some other signal obstacle. Chances are, some prior Foursquare user had seen the world through the same flawed eyes and reported his or her location.
“It’s one thing for us to match one point to another point, but we have a lot more options when we can match a cloud of points to another cloud of points,” Ranganath says. “It was very much an ah-ha moment for everybody.”
Blake Shaw. Photo: John Francis Peters/WIRED
Foursquare’s ability to cut through the noise of crowded cities didn’t only help the company locate its users. It also reduced battery drain. Suddenly, the app didn’t need to activate the phone’s radios nearly as often. Instead, it could use a technique called “geofencing,” telling the operating system that it didn’t need to check anything unless the phone crossed certain geographic boundaries. Before, those boundaries had been fuzzy and hard to set, so Foursquare had to stay awake more often. Now, those boundaries were clear, and Foursquare could sleep for long stretches, waking up to look around only on occasion. “We realized we can build probabilistic maps of how your phone sees the world,” Shaw says.

When Programmers Get Exercise

Despite all the high tech, Foursquare’s system needed refining, and for the development team, that meant many a walk around New York and San Francisco, where Foursquare’s engineers are based. Crowley tested the system too, and provided a key insight that helped make the recommendation system far less annoying: Only poke people with tips when they are in unfamiliar locations — traveling to a new city, for example, or visiting a new restaurant where their friends have left advice.
Whether the new Foursquare is as useful to the general public as it has been for its initial testers remains to be seen. But in the wake of last week’s launch, Crowley is still aiming for his magic number: 100 million users.
Only poke people with tips when they are in unfamiliar locations — traveling to a new city, for example, or visiting a new restaurant
Others don’t quite see the app in the same light. Ben Lerer, CEO of Thrillist Media Group, a publisher of local online entertainment guides, says that while the new passive notification system “has been awesome” in his personal experience — accurate, relevant, and unobtrusive — he’s not sure it will be a game changer for the company.
“It’s a really compelling technology that [could] help them get bought by Google or Facebook or somebody else,” he says. But he doesn’t think the tool “will explode their numbers.”
Some people even question whether this sort of app is really the future. Mike Krieger — the co-founder of the Facebook-owned photo-sharing service Instagram, which began as a Foursquare “check-in” competitor — believes it makes more sense for location services to be part of larger applications that do far more than just track your whereabouts. “Location is as important as ever,” he says, “but leading with it doesn’t seem to be something that people have really gone for.”
Certainly, the days when people used Foursquare just to check-in — just to show everyone on the net where they were — have long since passed. But for Crowley, that’s a welcome thing. “You really had to know how to use Foursquare to get all the value out of it,” he says. “The best version of Foursquare is the one that you don’t have to remember to use.”
Crowley’s engineers agree. But for the moment, they’re just happy they’ve built what they set out to build.
“This is something we’ve been wanting to do since the beginning, just kind of waiting for the technology to catch up,” Ranganath says. “Now, the big surprise is that we’re here.”

Saturday, December 7, 2013

How to be a millionaire by age 25

People who have done it tell what it takes -- and how to overcome the perceived obstacles that might be holding you back.


Facebook CEO Mark Zuckerberg © Paul Sakuma, AP


Related topics: economyDellInternettechnology,teens
Each year, some Americans make their first million dollars before turning 25, including a few who are still in high school.
Among the traits they have in common are vision, smarts and determination.
A little luck never hurts.

Mark Zuckerberg

"Young people are just smarter," Mark Zuckerberg, now 26, told a Stanford University audience in 2007. Three years earlier, Zuckerberg had helped launch the enterprise that came to be called Facebook and vaulted him into the ranks of the nation's billionaires.
Here's a look at nine other individuals who were millionaires before they were 25, with some of their advice for achieving success.

Michael Dell

Michael Dell, now 45, earned his first million at age 19. Dell dropped out of the University of Texas shortly after starting a computer company that sold directly to consumers, at prices lower than retail rivals could match.
By the time he was 24, the company now known as Dell (DELLnews) had revenues of $258 million. At last check, Dell's estimated net worth was $13.5 billion.
His advice for young entrepreneurs: "You've got to be passionate about it," he said in an interview with the Academy of Achievement. "I think people that look for great ideas to make money aren't nearly as successful as those who say, 'OK, what do I really love to do?

Catherine Cook

Catherine Cook, now 20, has been a millionaire for a couple of years. She and her brothers David and Geoff started myYearbook, a social-networking site popular with teens, in 2005, when Catherine and David were still in high school.
Her advice for young entrepreneurs: "Stop just thinking about it and make it happen. When you're young is the best time to start your own business, as you do not have the responsibilities you will have when you're older. The worst that can happen if you fail now is that you have firsthand experience to make your next venture a success."

Sean Belnick

Sean Belnick, now 23, became a millionaire at 16. He started selling office chairs online, an endeavor that morphed into a company called BizChair.com. Along the way, Belnick earned a bachelor's degree from Emory University's Goizueta Business School.
His advice for young entrepreneurs: "It is never too early to start. . . . There's a lot of great information on the Internet. Just do the research and find a way to do what you want to do."

Jermaine Griggs

Jermaine Griggs, now 27, became a millionaire at 23 by pursuing his passion for teaching music. His website,HearAndPlay.com, is designed to help people learn to play piano, guitar or drums by ear, without reading sheet music. More than 2 million students download online lessons each year. Griggs' plans include the launch of brick-and-mortar learning centers, a TV network and a magazine.
His advice for young entrepreneurs: "Understand the power of selling, not just things but yourself and your ideas. Study business. Study those who have come before you and find people with the same dreams and aspirations as you."

Matt Mickiewicz

Matt Mickiewicz, now 27, made his first million dollars at 22. He was instrumental in the creation of the websitesSitePoint99designs and Flippa.com. The Internet, Mickiewicz said, gives entrepreneurs instant feedback from consumers, making it relatively inexpensive to test and launch ideas.
His advice for young entrepreneurs: "People who say it takes money to make money are using the worst excuse ever. Create massive value for others by providing a solution where no other exists."

Juliette Brindak

Twenty-one-year-old Juliette Brindak became a millionaire at 19, when the company she co-founded and runs,MissO and Friends, was valued at $15 million.
At 10, Brindak started drawing the "cool girls" cartoon figures that later became stars in her online community for tween girls. Today, she is seeking investors and preparing to take the site public as she attends classes at Washington University in St. Louis.
Her advice for young entrepreneurs: Fill your team with members who believe in your idea. "If someone starts to doubt your company and what you're doing," she said, "you need to get rid of them."

David Hauser and Siamak Taghaddos

David Hauser, now 28, and Siamak Taghaddos, 29, became millionaires four years ago. They met at Babson College and later developed the Grasshopper Virtual Phone System, designed to help entrepreneurs stay in touch with customers, investors or others while on the move. Hauser built the technology and Taghaddos took care of marketing.
Taghaddos' advice for young entrepreneurs: "Success is finding solutions in challenges that help others; money is secondary. . . . Always be on the lookout for new venture opportunities from the voids and challenges you experience in your life."

Cameron Johnson

Cameron Johnson, now 25, launched more than a dozen websites between 1998 and 2004, before he was 20 years old. He was a millionaire before he left high school.
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At age 9, Johnson started a printing company making greeting cards from his home. At 12, he made $50,000 selling his sister's Beanie Baby collection (with her permission, of course). Regarded as an entrepreneurial icon in Japan, Johnson hosted a BBC television show last year called "Beat the Boss." He now focuses on writing and guest lectures.
His advice for young entrepreneurs: "Put yourself out there. Get started, do something and start small. The lower your startup costs, the easier it is to find profitability. Create value for others, and you'll be rewarded."


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