Advertisers, You Need YouTube [Infographic]

Advertisers, You Need YouTube [Infographic]

Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide. The video platform draws 1 billion unique users each month and its ability to catch and keep attention has brought in brands eager to reach those captive consumers. MDG Advertising’s latest infographic highlights YouTube’s astounding numbers of visitors and views, along with the hours spent watching and dollars spent on marketing, and breaks down how brands are channeling their efforts. It’s an eye-opening look at the value of video advertising and illustrates why brands should use YouTube in their social media marketing efforts.

The infographic illustrates the increasing significance of video marketing due to its ever-growing community of loyal users. It explains that video has already caught the eye of marketers who are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016. As a result, content marketing has become a top priority to meet consumers’ demand for engaging and informative video content.

Next, MDG’s infographic focuses on the allure of advertising on YouTube and the fact that every company on AdAge’s 100 Leading National Advertisers list is using it to enhance their social media efforts. These video campaigns have delivered impressive results, with the top 500 brands on the platform averaging 884,000 monthly views and 35,000 subscribers. Yet there are still plenty of consumers to capture since these top brands, including Red Bull, Google, Old Spice, Coca-Cola, Samsung, and Volkswagen, average 2.6 million Facebook likes and more than 200,000 Twitter followers. The graphic touches on the top YouTube channels and what they generate socially and financially, and explains how results can go far beyond YouTube. It cites the example of the Old Spice “The Man Your Man Could Smell Like” video advertising campaign, whose stellar YouTube success spawned an 800% leap in Facebook interaction and a whopping 107% rise in sales.The graphic also notes that “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube.

The graphic offers a glimpse of YouTube’s remarkable growth and reach, showing that 21.7% of Web users visit the video site daily, while nearly 28% check it a few times each week, and 10% visit once a week. Altogether, approximately 60% of Internet users are on YouTube on a weekly basis and more than 100 hours of video are uploaded to YouTube every minute. The infographic shows the video sites favored by U.S. Web watchers and the average time they spend per site. Not surprisingly, visitors have been increasing their viewing time each month, from 3 billion hours in May 2012, steadily rising to 6 billion hours in May 2013.

Finally, the infographic encourages brands to expand their social media efforts by leveraging the influence and exposure of YouTube. As the infographic shows, YouTube offers a captive audience continually searching for fresh and interesting content. Brands would be wise to get involved in this wildly popular video-sharing platform to keep current customers engaged and get new ones intrigued.

ing.com.

Entrepreneurship Advice from Marc Hedlund, CEO of Wesabe

This is a guest post from Marc Hedlund, co-founder and CEO of Wesabe, a web-based personal finance tool. Marc was formerly an entrepreneur-in-residence at O’Reilly Media. He also blogs about money at Wheaties for Your Wallet.

A couple weeks ago, J.D. had a conversation with some friends about starting a small business. I liked a lot of what was said, but I’ve had some different experiences, and would like to offer my perspective. Here are some things I’ve learned from my entrepreneurial endeavors.

Starting a business with friends can be fantastic
Both of the companies I’ve co-founded have been with long-time friends, and while of course there were hard parts about it, in many ways it was a huge help.  We knew each other well enough to figure out how the other would react in a lot of situations, and had a base level of trust that is always helpful.  Of course there are plenty of counterexamples, but it can work.  

What matters is that you have a partner with whom you can communicate — if that person is a friend, great.  

Write someone and ask them for help every day
It’s amazing how well this works.  Just make a habit of coming up with one person each day that might be able to help you in some way — with an introduction, an idea, a conversation, anything. If you think of someone you already know, then it’s easy to ask for help, but don’t be bashful about asking people you don’t know for help.  

When you tell people you’re working on starting your own business, many of them will get excited or interested, and be willing to offer a hand. Don’t be discouraged if you don’t hear back — just try someone else the next day. When you’re starting a new business no one knows what you’re up to, so reaching out and asking for help very often can do an enormous amount to get things rolling.

People matter more than anything
When you’re looking for partners, employees, attorneys, accountants, or anyone else to be a part of your business, find someone you really get excited about working with, or just keep waiting and looking.  Don’t get caught up thinking you need someone, just anyone, to support you.  It’s far better to wait for a star.  

The early people in any company shape everything about it — its enthusiasm, public face, ethics, and quality. You can’t afford to have any of those aspects be anything less than stellar when you’re starting your own business. (If you’re not sure about a person, try using them as a contractor first, and bring them on full-time when you’ve had more time to evaluate them.)

Don’t worry about the idea
Entrepreneurs often get all worked up — or hung up — on The Idea; that is, what business exactly they’re going to pursue. Don’t worry so much about The Idea. Choose something you know a lot about and see a need for, and go for it.

The people you work with matter more than The Idea; hardworking, talented people working on the wrong idea will figure that out and adjust, while the wrong people on the right idea are likely doomed anyways.  

The only thing that really matters about The Idea is how you (and your partners) feel about it.  If you can’t stop thinking about it for weeks on end, get up out of bed to write down brainstorms about it, and don’t get tired of working on it, that’s the right idea.  If you have to convince yourself to keep going on The Idea, that’s the wrong one.

Take money from other people as an absolute last resort
Many entrepreneurs get an idea, write up a presentation about it, and hit the road looking for angel or venture capital investors.  Don’t do that.

First, investors will always prefer to invest in running, growing businesses, not ideas; and second, you will immediately give up control of your business to people you likely don’t know very well.  Supportive, patient investors definitely do exist, but they are the rare exceptions.  

Take investment only to accomplish a specific goal for your existing business that you know you can’t achieve any other way.

Know your customers
Do everything you can to put yourself in direct, frequent contact with the people who will be giving you money — your market.  When selling to consumers, make sure you’re talking to someone who would actually have a pressing need for whatever you’re selling; when selling to companies, make sure you’re talking to the person who could actually authorize a purchase of whatever you’re selling.  

Anyone in your company shaping its products or services should be in direct, frequent contact with your market, too.  Listen to your market.  Talk to them all the time.  Ask them if what you sell is working for them, and take everything they say seriously.  

Most importantly: ignore every other source of “feedback” — competitors, reviewers, two-bit commentators, whatever.  If what these other sources have to say matters, you’ll hear it from your market directly.  If you don’t, what the other sources say is irrelevant.

Have confidence in yourself
Things are going to suck for a while, pretty often.  You’ll win sometimes and lose sometimes, often on the same day.  Take care of your home life, make sure you have great support from your family and friends, and listen to your gut.  These simple, basic steps will get you through the dark times that inevitably come, and lead you to the rewards that can follow.

Treat people well
Most entrepreneurs fail several times before they have a success.  If you can fail with your integrity intact, you’ll build a network of people ready to help you when you’re ready to try again.

27 Inspiring Young Online Entrepreneurs

One of the fantastic things about the Internet is that there is no such thing as age discrimination when it comes to being successful online.  It doesn't matter if you're 13 or 83 — you have as much chance as anyone to become rich and famous through your online efforts.  To prove the point, here are 27 young entrepreneurs who are making their dreams a reality through online business.

Juliette Bindak, 20 of MissOandFriends.com — Juliette Bindak founded her company, Miss O and Friends, a site for girls, by girls, at the age of 10.  By the time she was 19, just last year, the company had a value of more than $15 million.  She also published her first book at the age of 16, which has sold over 120,000 copies.  Juliette is a true inspiration to any teen, pre-teen, or adult looking to start an online empire!

Twitter: @MissOandFriends

Pete Cashmore, 24 of Mashable.com – From the Mashable site: "Pete Cashmore is the 24 year-old CEO and founder of Mashable.com, a Technorati Top 10 blog worldwide. He founded Mashable in a small Scottish town in 2005 at age 19. In 2009, Cashmore was chosen as one of Inc Magazine’s 30 Under 30, Forbes’ Top 25 Web Celebs and the Huffington Posts’ Top 10 Game Changers 2009."

Twitter: @petecashmore and @mashable

Michael Dunlop, 21 of IncomeDiary.com — Michael Dunlop started his first profitable website when he was just 16 years old.  Now, at the ripe old age of 21, Michael is truly living what he calls the Internet Lifestyle.  Michael's blog is all about helping others achieve this same dream.  Through interviews with some of the true thought-leaders in online marketing, as well as instructional content, Michael brings great information to anyone looking to become a pro blogger.

Twitter: @michaeldunlop

Adam Horwitz, 18 of AdamHorwitz.tv – 18-year-old Adam Horwitz says on his site that he has a goal to make a million dollars a year by the time he's 21.  All signs point to that becoming a reality.  Adam started out in Internet marketing at the age of 15 and has become an expert in the areas of affiliate marketing and PPC (pay-per-click) advertising.  Now he makes money teaching others to make a living in these areas.  His blog is full of informational videos, tips, and lots of goofy stuff that might not make you a better entrepreneur, but just might make you laugh.

Twitter: @AdamHorwitz

Jonathan Mead, 23 of IlluminatedMind.net – Full-time blogger and life coach Jonathan Mead delivers a steady dose of inspiration and how-to content on his blog, and through his popular e-books, Reclaim Your Dreams, and The Zero Hour Workweek " How I Liberated Myself From the 9 to 5 by Getting Paid to Be Me. At just 23, Jonathan has figured out the "secret formula" for becoming a successful entrepreneur by sharing his story and expertise through blogging.

Twitter: @jonathanmead

Kevin Sproles, 25 of Volusion.com – Kevin Sproles started designing web sites at the age of 16.  After receiving lots of requests for a shopping cart solution, Kevin, with very little money and a great deal of perseverance, started coding shopping cart software.  Now, at the age of 25, his company supplies the most award-winning e-commerce solution to over online 100,000 entrepreneurs as well as major companies.

Twitter: @volusion

Catherine Cook, 20 of myYearbook.com – Since co-founding myYearbook with her brother in 2005, at the age of 15, Catherine Cook and her team have raised over $20 million in capital and have grown the site into one of the largest US social media sites with over 20 million members.  The site makes meeting new people easy by introducing members to innovative social games that are all tied together by a single virtual currency called “Lunch Money.”

Twitter: @myYearbook

Aaron Levie, 24, and Dylan Smith, 24 of Box.net - Aaron Levie originally created Box.net as a college business project with the goal of helping people easily access their information from any location. Box.net was launched from Aaron’s dorm room in 2005 with the help of co-founder, and now CFO, Dylan Smith. Aaron is the visionary behind Box’s product and platform strategy. He has spoken about content and collaboration tools at events such as Accenture Global Summit, South by Southwest, and Svase.  Dylan has been instrumental in Box.net’s growth and development since starting the company with Aaron.

Twitter: @levie & @boxdotnet

Sam Lessin, 26 of Drop.io – After graduating from Harvard, Magna Cum Laude in 2005, Sam Lessin started Drop.io.  Drop.io is a simple, private, real-time, sharing, collaboration, and presentation site where users can upload files of any kind and have the ability to access, share, and edit those files from any Internet-connected computer.  Sam is also the co-founder of SocialGreat.com, a location-based social media site with a growing user-base.

Twitter: @lessin

Gurbaksh Chahal, 27 of gWallet.com – Gurbaksh Chahal has an amazing entrepreneurial story.  After dropping out of high school in San Jose at age 16 to start ClickAgents, a performance-based ad network, he grew the company for two years, at which point it was acquired by ValueClick in a $40 million all-stock deal. His next venture, another ad network called BlueLithium, was acquired in 2007 by Yahoo! for $300 million cash.  Gurbaksh started gWallet, a virtual currency platform for social media, in September of 2009.  In 2008, Gurbaksh published his memoir in a book called The Dream.

Twitter: @gchahal

Nat Turner, 23; Zach Weinberg, 23; and Scott Becker, 23 ofInviteMedia.com – Nat Turner and Zach Weinberg had the idea for Invite Media, a buying platform for online display media, while in college.  They, along with Scott Becker and Michael Provenzano, launched the company in 2007 and have since landed millions in venture capital funding.  Invite Media is the first “universal buying platform” for display media, and their board of directors includes those involved early on in such companies as Real Media, Tacoda, Strategic Data Corporation, and Right Media.

Twitter: @natsturner, @zachweinberg (protected tweets), and @scottbecker

Eric Koger, 25, and Susan Koger, 24 of ModCloth.com – High School sweethearts Eric and Susan Koger founded ModCloth, an online clothing, accessories, and decor retailer in 2002, while they were freshmen in college.  The company has since grown to over 100 employees and more than $15 million in annual sales.  What sets ModCloth apart from other online clothing retailers is their focus on connecting with customers through various social media outlets.

Twitter: @Eric_ModCloth & @SusanGKoger

Ryan Allis, 25 of iContact.com – Ryan Allis is the co-founder and CEO of iContact, a leading provider of email marketing tools for small businesses.  Ryan has built North Carolina-based iContact from its start in 2003 to its current size with more than 175 employees, 50,000 customers, and $28 million in annual sales, while raising $10.8 million to grow the firm.  Ryan is also the author of the book Zero to One Million, which reached the Wall Street Journal Bestseller list in 2008.

Twitter: @ryanallis

Matt Mickiewicz, 25 of SitePoint.com – Originally called Webmaster-Resources.com, Matt Mickiewicz founded what is now known as SitePoint in 1998.  The site has grown to be one of the most visited sites on the Internet with half a million newsletter subscribers.  Matt is also the founder of 99Designs.com, a community-based site where those in need of design expertise can connect with designers of all disciplines to fill their needs.  The site currently has over 180,000 members.  Additionally, Matt is co-founder ofFlippa.com, a site that facilitates the buying and selling of websites.

Twitter: @sitepointmatt

Milun Tesovic, 25 of MetroLyrics.com – Started in 2001, while Milun Tesovic was a Vancouver, BC high school student, MetroLyrics is now the most popular music lyrics site on the Internet.  Metrolyrics gets more than 32 million unique monthly visitors and is the sixth most popular music site on the web.  Milun was named the 2009 National Student Entrepreneur Champion by Advancing Canadian Entrepreneurship (ACE) Canada, and received the Simon Fraser University Entrepreneur of the Year Award in 2008.

Twitter: @miluntesovic

Derek Johnson, 25 of Tatango.com – Derek Johnson was bit by the entrepreneur bug early in life, starting his first business of selling candy bars to fellow students at recess by the age of eight. Derek, a self proclaimed workaholic, puts in 100+ hour workweeks to help fulfill the vision of Tatango.com.  Originally launched as networkText.com in 2007, Tatango has since facilitated the sending of tens of millions of text messages to groups of varying sizes, through their simple-to-use group texting platform.

Twitter: @TheDerekJohnson

David Karp, 23 of Tumblr.com – Started by David Karp in 2007, the Tumblr platform now has 4.2 million users and has landed $5.5 million in venture capital.  Tumblr is a free online service that lets you effortlessly share anything.  Users can post text, photos, quotes, links, music, and videos, from their browser, phone, desktop, email, or wherever they happen to be.  To date, Tumblr has facilitated over 500 million posts of all kinds.

Twitter: @davidkarp

Zhang Rui, 30 of Mosh.cn – Zhang Rui is founder of Mosh.cn, one of China’s largest social networking websites, a site that has taken China’s young people by storm in the past few years.  Unlike other social networking sites, one focus of Mosh is to encourage face-to-face meetings among its members.  As the site is in Chinese, not much information could be obtained directly, but as of 2006, the site had 300,000 users and was growing at over 700 users per day.  If the rate remained steady, they should be at well over a million users today.

Twitter: N/A

Kevin Rose, 33 of Digg.com – In the fall of 2004, Kevin Rose withdrew $1000 out of his account and paid a freelance web developer $12 an hour to mock up a webpage, and purchased some server space for $99 a month.  He then paid $1200 for the domain name digg.com, and the project began.  Today Digg has over 40 million users, and Kevin's net worth is estimated at over $60 million.  Rose also co-hosts a weekly podcast Diggnation with Alex Albrecht, where they discuss the top stories from Digg.com.

Twitter: @kevinrose

Jake Nickell, 29 of Threadless.com – With $500 and an idea for what Jake Nickell thought was going to be a side project, he started Threadless.com 10 years ago.   Today, the company has turned into what Jake describes as, "a global t-shirt phenomenon."  The site features t-shirt designs submitted and voted upon by its thousands of members.  Jake also recently invested in Graphic.ly, which provides an immersive social experience and marketplace around digital comics and associated merchandise.

Twitter: @threadless

Andrew Gower, 31 of Runescape.com – As founder of Jagex, Ltd., Andrew Gower wrote the code and developed the concept of Runescape with his brother Paul in 2001.  Today Runescape is the #1 free multiplayer game on the Internet with over 150,000 players online at any given time, and Andrew shares with his brother and estimated net worth of $217 million.

Twitter: @OfficialJagex

Adam Toren & Matthew Toren of YoungEntrepreneur.com – Ok, so this is perhaps a shameless plug, but my brother Matthew and I do have a great young entrepreneur story.  We are proud to say that we truly epitomize the entrepreneurial spirit. In addition to being co-founders of YoungEntrepreneur.com (which launched back in 1999), we have many teaching and research interests including marketing, business development, entrepreneurial emergence, entrepreneurial strategy management, business growth techniques, innovation, and new venture creation. We have bought, sold and still operate several online ventures. We have recently released a book called, Kidpreneurs, and operate the blog site, Blogtrepreneur.com.

Twitter: @thebizguy & @matthewtoren

After reviewing this list of success stories, ask yourself – What can they do that you can't?  Chances are you won't find that they have anything special, beyond a drive to succeed, and the belief that it's possible.  So whatever your age, whether you're younger or older than those above, know that you too can make your dreams of business success a reality, if you'll just go for it and keep at it through whatever may come.

Read More Stories About: Tags: Entrepreneurs, Young Entrepreneur

Jump to Comments

Like this story?

Adam Toren

Adam Toren is a serial entrepreneur, mentor, investor and co-founder ofYoungEntrepreneur.com. He is co-author, with his brother Matthew, ofKidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.